Partner with clients and strategy teams to shape actionable creative briefs, ensuring clarity of objectives, audience targeting, and KPIs prior to creative kickoff

Lead day-to-day creative development for Chevrolet CRM campaigns, overseeing copy and design to ensure alignment with brand standards and business goals

Manage multiple concurrent projects from concept through launch, delivering high-quality creative on time and within scope

Provide strategic creative direction across CRM email, digital display, social, print, and animated video campaigns

Develop and implement comprehensive CRM design guidelines for Chevrolet, aligning digital communications with overarching brand standards

Collaborate with Creative Engineering and Optimization teams to establish dark mode best practices and performance-driven creative standards for large-scale campaigns

Mentor and manage a cross-functional creative team of art directors, copywriters, and designers, fostering growth, accountability, and creative excellence

Partner closely with account, project management, and strategy teams to ensure creative solutions directly support client objectives and measurable outcomes

Cross-category experience spanning automotive, financial services, energy, and utilities, with brand work including Chevrolet, ExxonMobil, PNC Bank, and TXU Energy